Originally published on hvpandya.com/copywriting Reviewing design portfolios is my favourite thing to do. Now that I am hiring actively, I also get to see a lot of portfolios every day. Outside of the usual quirks I notice in portfolios (misaligned text, wrong icon colours, padding issues…), poor copywriting is what jumps at me the most. It’s very difficult to ignore. The disregard for something so important is concerning.
As someone who obsesses about copywriting as much as design. I agree with you. Copywriting is indeed a design tool that has the power to add spark to the whole experience.
Allow me to geek out and share an article that I read recently that you might find valuable, 'How Letter Casing Affects Comprehension of UI Content' written by Vaishnav Shravan, a UX Writer at Postman.
Since, you are going through a lot of portfolios. I'd be interested to read and understand, what is it that is found impressive and valuable to someone who is hiring.
On Copywriting
As someone who obsesses about copywriting as much as design. I agree with you. Copywriting is indeed a design tool that has the power to add spark to the whole experience.
I love the copy written on March Tee's website. https://www.marchtee.com/tee/men/blue
Allow me to geek out and share an article that I read recently that you might find valuable, 'How Letter Casing Affects Comprehension of UI Content' written by Vaishnav Shravan, a UX Writer at Postman.
https://uxdesign.cc/how-letter-casing-affects-comprehension-of-ui-content-34a21235cc73
Since, you are going through a lot of portfolios. I'd be interested to read and understand, what is it that is found impressive and valuable to someone who is hiring.